May 5, 2023
If there’s one thing marketers know for sure, it’s that people find new things exciting. It’s why at least every few months, one of the things you regularly buy will have a “New! Improved!” label slapped on the packaging.
When you run into someone you haven’t seen in a while, what do you ask them?...
May 4, 2023
Welcome to day four of “Making Your Stuff Cool.” To review, we covered the little-known “RADIO technique” on Monday, the Teenage Mutant Ninja Turtles tactic on Tuesday; Wednesday was about making predictions, and today is about details.
We’ve all heard the saying that...
May 3, 2023
Welcome to day 3 of “Making Your Stuff Cool.”
As previously discussed, I’m talking about driving up the interest of your audience by making your information “cool.” On Monday, we talked about the “Radio Test.” On Tuesday, we talked about combining the interests of your audience in new and original ways....
May 2, 2023
Welcome back for day 2 of “How To Make Your Stuff Cool.”
I’m going to jump right into the story:
In November of 1983, Ronald Reagan was a year away from one of the largest landslide election victories in the history of the United States.
But that has nothing to do with it.
At...
May 1, 2023
Some of us might not like to admit it sometimes, but a part of thought leadership is simply bringing cool ideas to your followers. It’s just the appeal of interesting information and concepts. Don’t underestimate your audience’s need to entertained.
So how do we do that?
This week I’m going to focus every day on...
