Mar 31, 2023
People surprise me. Constantly.
You’ll see why in a moment.
Have you ever heard the phrase “born yesterday?” As in when you say something like, “She won’t fall for his lies, she wasn’t born yesterday.”
When we say that a person was “born yesterday,” what we...
Mar 30, 2023
One very common mistake a lot of would-be Thought Leaders make is that they try playing the role of teacher to their audience.
Logically, this makes a lot of sense. But in real practice, it doesn’t work.
Ask yourself, how many teachers in the world are perceived as Thought Leaders?
Not many, and those who are...
Mar 29, 2023
I guess I’m on a “client relationship” kick this week. Bear with me, but this will be applicable to everyone, not just consultants of some sort.
Let’s quickly quantify two things:
The first is the inflow of new customers for your thought leadership business. Not for your resources or other products (we’ll get...
Mar 28, 2023
“Thought Leaders Publish”
Publishing is in a Thought Leader’s DNA. Just as sharks supposedly have to keep swimming to stay alive, Thought Leaders must publish to attain and maintain thought leadership.
But why?
Well, a few reasons…
The first reason is that publishing is how...
Mar 27, 2023
I get new listeners pretty regularly, so you might not have been here last week for my discussion of avoiding comparable products.
Short version: if you’re a Thought Leader who sells information products of some kind (and you should be), you want to be careful about selling a product that can be easily compared in...